Also trades as KELYB.

KELYA

Second Wind

Kelly Services, Inc. · Industrials · United States · $583M cap · $4.7M/day traded

$13.80 -0.1% · close 12 Nov · scored 13 Nov

Second Wind: Cheap with strong momentum, but the business does not earn the optimism.

72
Score
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Around its 5 Nov results, analysts left next year's EPS estimate little changed.

Quality
37
Value
63
Momentum
69

As of 13 Nov 2026, the MoatMap Score for Kelly Services, Inc. (KELYA) is 72/100, ranked against 25,000+ stocks in 38 markets (Quality 37, Value 63, Momentum 69, each scored against its sector).

Does the score work? Each tenth of the ranking, tracked monthly. See the record →

P/E (TTM)
—
peers 25.0x
ROE
-11.9%
peers 9.1%
D/E
0.2x
peers 0.6x
Dividend %
2.1%
trailing yield

ABOUT KELLY SERVICES, INC.

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Kelly Services, Inc. is a global leader in workforce solutions, providing a comprehensive range of staffing, talent acquisition, and consulting services across diverse industries. The company's competitive moat is built on its extensive global network, deep industry expertise, and ability to connect businesses with specialized talent. Kelly Services is a prominent human capital partner, addressing evolving workforce needs and challenges.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue5.0B4.8B4.3B4.3B-5.0%4.1B4.1B4.3B0.0%
EPS-1.640.99-0.02-7.24—-3.58———
Shares37.5M35.3M34.9M34.2M-8.8%31.5M———
Debt70.4M51.3M302.6M159.1M31.2%172.3M———
Equity1.3B1.3B1.2B976.5M-8.0%————
Op CF-76.3M76.7M26.9M122.6M26.4%————
Inv CF167.5M-14.1M-361.6M22.3M—————
Fin CF-50.6M-59.6M214.8M-161.1M—————
PRICE (1Y) · USD-12.2%
13.614.415.316.116.92 Oct23 Oct12 Nov
SMA 50SMA 200

Price checkNo clear trendExperimental

No clear trend: not near its 52-week low, and not in a steady uptrend.

SwingsBumpy

Calmer than 53% of stocks we rank over the past year (volatility 40% a year).

How this is worked out

The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.

  • Still falling: It set a new 52-week low in the last two weeks, after a deep fall.
  • Finding a floor: It fell hard, but has set no new low for more than two weeks.
  • Turning up: It has climbed off its low and is back above a rising 50-day average.
  • In an uptrend: It is near its 52-week high and above its 200-day average.
  • No clear trend (this stock): None of the above: no recent deep fall and no steady climb.
  • No read yet: Not enough price history yet: it needs a year of trading.

In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.

The exact rules

Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$13.80
RSI (14)
25.6
52-Week Range-21.9% from high
Low $7.82High $17.67

SCORE BREAKDOWN

Quality
37
ROIC
-6.3%8.4
ROE
-11.9%9.0
GP/Assets
35.5%84.1
Op. Margin
0.7%17.2
FCF/Assets
n/mN/A
Piotroski
534.9
Int. Cover
-10.0x4.9
D/E Ratio
0.18x66.0
Current Ratio
1.55x42.5
Value
63
P/E (TTM)
—N/A
EV/EBITDA
8.2x65.1
P/FCF
n/mN/A
P/B
0.5x93.1
P/S
0.1x97.5
Div Yield
2.1%50.8
Momentum
69
52W High %
78%61.7
RS 6M
41%94.4
SMA 50/200
1.26x95.8
EPS Rev 4W
0.0%51.4
EPS Rev 12W
0.0%59.4
EPS Improve
+151%79.3
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$583M
P/E (Forward)
7.6x
Gross Margin
19.7%

SECTOR PEERS

Closest peers in Industrials, ranked by industry match, size, and score similarity. Cross-listings of KELYA are excluded.

TickerCompanyMkt CapScore
KELYAKelly Services, Inc.(you)$583M72
KFRCKforce Inc.$1.0B79
BBSIBarrett Business Services, Inc.$805M44
TBITrueBlue, Inc.$284M52
MANManpowerGroup Inc.$2.2B63
HQIHireQuest, Inc.$225M90
NSPInsperity, Inc.$2.1B53
TNETTriNet Group, Inc.$3.5B81
RHIRobert Half Inc.$4.7B76
KFYKorn Ferry$4.4B86

Peer medians: ROE 9.1% · P/E 25.0x · Gross margin 29.3%

Company Deep Dive

A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.

Request Deep Dive(50 Feathers)

Kelly Services, Inc. (KELYA): Stock Score Summary

Kelly Services, Inc. (KELYA) has a MoatMap Score of 72/100 based on Quality (37/100), Value (63/100), and Momentum (69/100) factor scores.

Kelly Services, Inc. is a global leader in workforce solutions, providing a comprehensive range of staffing, talent acquisition, and consulting services across diverse industries. The company's competitive moat is built on its extensive global network, deep industry expertise, and ability to connect businesses with specialized talent. Kelly Services is a prominent human capital partner, addressing evolving workforce needs and challenges.

Director dealings

From 2 Jan 2026 to 12 Nov 2026, MoatMap's records hold 1 sale and 6 purchases of Kelly Services, Inc. (KELYA) shares by its directors. The largest: Williams Vanessa Peterson sold 29,999 shares at $9.78 on 14 May 2026 (about $293K).

  • 14 May 2026: Williams Vanessa Peterson sold 29,999 shares at $9.78 (about $293K)
  • 24 Mar 2026: Layden Christopher D. bought 10,100 shares at $8.80 (about $89K)
  • 4 Mar 2026: Brock-Kyle Angela bought 100 shares at $14.77 (about $1K)
  • 25 Feb 2026: Hunt James Christopher bought 4,000 shares at $9.30 (about $37K)
  • 23 Feb 2026: Hunt James Christopher bought 10,000 shares at $9.43 (about $94K)
KELYA insider filings, last 180 days

Key Financial Metrics

Price$13.80
Market Cap$583M
P/E (Forward)7.59
Price/Book0.49
Return on Equity-11.9%
Return on Invested Capital-6.3%
Debt/Equity0.18x
Gross Margin19.7%
Operating Margin0.7%
Revenue Growth-0.8%
Dividend Yield2.1%
Free Cash Flow$21M

Kelly Services, Inc. operates in the Staffing & Employment Services industry, part of the Industrials sector (United States).

Frequently Asked Questions

What is Kelly Services, Inc.’s (KELYA) MoatMap Score?
The MoatMap Score for Kelly Services, Inc. (KELYA) is 72/100. It is a composite of Quality (37), Value (63), and Momentum (69), each scored against its sector. The composite is then ranked across MoatMap’s universe of 25,000+ stocks.
Does Kelly Services, Inc. have an economic moat?
Kelly Services, Inc. (KELYA) has a Quality factor score of 37/100. Quality blends several measures of profitability and financial strength, led by gross profit to assets, return on invested capital and free cash flow to assets. A high score describes the financial record a durable advantage tends to leave; it does not prove a moat.
What sector is Kelly Services, Inc. in?
Kelly Services, Inc. (KELYA) operates in the Industrials sector, specifically the Staffing & Employment Services industry (United States).