NIKE, Inc. (NKE) — Stock Score Summary

NIKE, Inc. (NKE) has a MoatMap StockRank of 20/100 based on Quality (62/100), Value (29/100), and Momentum (15/100) factor scores. The current signal is SELL. Nike is a legendary brand, but it is currently undergoing a painful structural turnaround due to product innovation stagnation and distribution missteps. It lacks a clear near-term macro tailwind, and its valuation does not yet offer a sufficient margin of safety.

NIKE, Inc. is the world's largest designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories. Its formidable competitive moat is built upon unparalleled global brand recognition, continuous product innovation, and deep connections with elite athletes and sports culture. The company continues to strengthen its market leadership through a robust direct-to-consumer strategy and digital engagement.

Key Financial Metrics

Price$44.65
Market Cap$70.1B
P/E (TTM)28.70
P/E (Forward)23.93
Price/Book4.58
Return on Equity16.0%
Return on Invested Capital14.2%
Debt/Equity79.33
Gross Margin40.9%
Operating Margin6.9%
Revenue Growth0.1%
Dividend Yield3.8%
Free Cash Flow$1.3B

NIKE, Inc. operates in the Footwear & Accessories industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is NIKE, Inc.’s (NKE) StockRank?
MoatMap’s StockRank for NIKE, Inc. (NKE) is 20/100, with a Sell signal. It is a composite of Quality (62), Value (29), and Momentum (15) factor ranks across MoatMap’s 19,000+ stock universe.
Does NIKE, Inc. have an economic moat?
NIKE, Inc. (NKE) has a Quality factor score of 62/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is NIKE, Inc. a buy, hold, or sell?
MoatMap’s current signal for NIKE, Inc. (NKE) is Sell, based on a StockRank of 20/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is NIKE, Inc. in?
NIKE, Inc. (NKE) operates in the Consumer Cyclical sector, specifically the Footwear & Accessories industry (United States).
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