Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

PLNT

HOLD

Planet Fitness, Inc. · Consumer Cyclical · United States · $4.2B · Avg Vol: $97M/d

40
StockRank
Get insider-trade alerts
Q
69
V
36
M
27
P/E (TTM)
18.9x
ROE
D/E
Dividend %

COMPANY DESCRIPTION

Planet Fitness, Inc. is one of the largest and fastest-growing franchisors and operators of fitness centers, known for its "judgment-free" environment and highly affordable membership model. The company's competitive moat stems from its asset-light, highly scalable franchise system, strong brand recognition, and a differentiated market position appealing to value-conscious, casual exercisers. Planet Fitness is a dominant leader in the budget fitness segment, consistently expanding its footprint and membership base.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue936.8M1.1B1.2B1.3B12.2%1.3B1.4B1.5B7.4%
EPS1.181.632.012.6230.5%2.922.733.068.0%
Shares83.4M86.8M84.3M80.4M-3.6%79.1M
Debt2.3B2.4B2.6B2.9B7.4%2.9B
Equity-199.0M-115.6M-215.4M-482.8M
Op CF240.2M330.3M343.9M418.4M20.3%432.0M
Inv CF-506.6M-340.0M-208.7M-160.2M
Fin CF135.7M-141.4M-105.0M-198.1M
Loading 1Y...
PRICE (1Y)+6.3%
49.9851.3052.6153.9355.25Jun 12Jul 7Jul 27
SMA 50SMA 200
Close
$54.22
RSI (14)
59.2
52W High
$114.26
From 52W High
0.5%

SCORE BREAKDOWN

Quality
69
ROIC
15.7%79.5
ROE
neg eq95.0
GP/Assets
24.4%52.8
Op. Margin
32.5%98.2
FCF/Assets
8.6%77.1
Piotroski
776.3
Int. Cover
3.8x33.5
D/E Ratio
neg eq33.5
Current Ratio
2.07x68.3
Value
36
P/E (TTM)
18.9x45.3
EV/EBITDA
11.9x38.7
P/FCF
15.9x49.4
P/B
-9.1x25.0
P/S
3.4x13.5
Div Yield
N/A
Momentum
27
52W High %
47%12.1
RS 6M
-50%8.2
SMA 50/200
0.65x2.8
EPS Rev 4W
-0.2%72.7
EPS Rev 12W
-11.2%11.2
EPS Improve
+23%36.2
Q Growth
23%64.9

FUNDAMENTALS

Market Cap
$4.2B
P/E (Forward)
15.4x
Gross Margin
58.8%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of PLNT are excluded.

TickerCompanyMkt CapStockRankSignal
PLNTPlanet Fitness, Inc.(you)$4.2B40HOLD
MATMattel, Inc.$4.2B56HOLD
GOLFAcushnet Holdings Corp.$6.1B53HOLD
CALYCallaway Golf Company$3.3B68BUY
LTHLife Time Group Holdings, Inc.$9.4B61HOLD
FUNSix Flags Entertainment Corporation$1.8B18STRONG SELL
PTONPeloton Interactive, Inc.$2.6B71BUY
YETIYETI Holdings, Inc.$3.8B81STRONG BUY
HASHasbro, Inc.$12.6B62HOLD
LUCKLucky Strike Entertainment Corporation$938M24SELL

Peer medians: ROE 10.0% · P/E 22.6x · Gross margin 37.4%

Planet Fitness, Inc. (PLNT) — Stock Score Summary

Planet Fitness, Inc. (PLNT) has a MoatMap StockRank of 40/100 based on Quality (69/100), Value (36/100), and Momentum (27/100) factor scores. The current signal is HOLD.

Planet Fitness, Inc. is one of the largest and fastest-growing franchisors and operators of fitness centers, known for its "judgment-free" environment and highly affordable membership model. The company's competitive moat stems from its asset-light, highly scalable franchise system, strong brand recognition, and a differentiated market position appealing to value-conscious, casual exercisers. Planet Fitness is a dominant leader in the budget fitness segment, consistently expanding its footprint and membership base.

Key Financial Metrics

Price$54.22
Market Cap$4.2B
P/E (TTM)18.92
P/E (Forward)15.35
Price/Book-9.07
Return on Invested Capital15.7%
Gross Margin58.8%
Operating Margin32.5%
Revenue Growth19.7%
Free Cash Flow$267M

Planet Fitness, Inc. operates in the Leisure industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Planet Fitness, Inc.’s (PLNT) StockRank?
MoatMap’s StockRank for Planet Fitness, Inc. (PLNT) is 40/100, with a Hold signal. It is a composite of Quality (69), Value (36), and Momentum (27) factor ranks across MoatMap’s 20,000+ stock universe.
Does Planet Fitness, Inc. have an economic moat?
Planet Fitness, Inc. (PLNT) has a Quality factor score of 69/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Planet Fitness, Inc. a buy, hold, or sell?
MoatMap’s current signal for Planet Fitness, Inc. (PLNT) is Hold, based on a StockRank of 40/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Planet Fitness, Inc. in?
Planet Fitness, Inc. (PLNT) operates in the Consumer Cyclical sector, specifically the Leisure industry (United States).