Planet Fitness, Inc. (PLNT) — Stock Score Summary

Planet Fitness, Inc. (PLNT) has a MoatMap StockRank of 34/100 based on Quality (58/100), Value (44/100), and Momentum (19/100) factor scores. The current signal is SELL. Planet Fitness has an attractive asset-light franchise model, but it faces saturation in its core market and lacks a clear macro tailwind. High debt levels also reduce its appeal in a higher-for-longer interest rate environment.

Planet Fitness, Inc. is one of the largest and fastest-growing franchisors and operators of fitness centers, known for its "judgment-free" environment and highly affordable membership model. The company's competitive moat stems from its asset-light, highly scalable franchise system, strong brand recognition, and a differentiated market position appealing to value-conscious, casual exercisers. Planet Fitness is a dominant leader in the budget fitness segment, consistently expanding its footprint and membership base.

Key Financial Metrics

Price$50.96
Market Cap$4.2B
P/E (TTM)18.53
P/E (Forward)14.23
Price/Book-8.42
Return on Invested Capital14.9%
Gross Margin58.8%
Operating Margin32.5%
Revenue Growth19.7%
Free Cash Flow$162M

Planet Fitness, Inc. operates in the Leisure industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Planet Fitness, Inc.’s (PLNT) StockRank?
MoatMap’s StockRank for Planet Fitness, Inc. (PLNT) is 34/100, with a Sell signal. It is a composite of Quality (58), Value (44), and Momentum (19) factor ranks across MoatMap’s 19,000+ stock universe.
Does Planet Fitness, Inc. have an economic moat?
Planet Fitness, Inc. (PLNT) has a Quality factor score of 58/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Planet Fitness, Inc. a buy, hold, or sell?
MoatMap’s current signal for Planet Fitness, Inc. (PLNT) is Sell, based on a StockRank of 34/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Planet Fitness, Inc. in?
Planet Fitness, Inc. (PLNT) operates in the Consumer Cyclical sector, specifically the Leisure industry (United States).
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