REF
Strong SellSinkerReformation Inc. · Consumer Cyclical · United States · $920M cap · $8.9M/day traded
$16.00 +0.9% · close 27 Oct · scored 28 Oct
Sinker: Weak, expensive and falling. Nothing here to keep it afloat.
As of 28 Oct 2026, MoatMap's StockRank for Reformation Inc. (REF) is 18/100, ranked against 24,000+ stocks in 35 markets (Quality 40, Value 20, Momentum 39, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
ABOUT REFORMATION INC.
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Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories.
FINANCIAL SUMMARY (USD)
| Year | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|
| Revenue | 359.5M | 438.2M | 507.1M | 18.8% | 563.5M | 605.4M | 703.7M | 17.8% |
| EPS | 0.40 | 0.56 | 0.21 | -27.3% | 0.20 | — | — | — |
| Shares | — | 59.1M | 59.1M | 0.0% | 59.1M | — | — | — |
| Debt | — | 307.7M | 339.5M | 10.3% | 435.3M | — | — | — |
| Equity | — | 426.6M | 440.8M | 3.3% | — | — | — | — |
| Op CF | 37.8M | 44.3M | 26.7M | -16.0% | 40.9M | — | — | — |
| Inv CF | -13.7M | -26.1M | -44.5M | — | — | — | — | — |
| Fin CF | 29.0K | -6.4M | -5.2M | — | — | — | — | — |
Not enough steady price history for a read yet.
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of REF are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| REF | Reformation Inc.(you) | $920M | 18 | Strong Sell |
| SFIX | Stitch Fix, Inc. | $342M | 26 | Sell |
| CTRN | Citi Trends, Inc. | $379M | 43 | Hold |
| BOOT | Boot Barn Holdings, Inc. | $3.5B | 38 | Hold |
| ZUMZ | Zumiez Inc. | $216M | 40 | Hold |
| AKA | a.k.a. Brands Holding Corp. | $116M | 30 | Sell |
| RENT | Rent the Runway, Inc. | $78M | 13 | Strong Sell |
| SHOE | Shoe Station Group Inc. | $384M | 56 | Hold |
| CRI | Carter's, Inc. | $1.2B | 71 | Buy |
| BIRD | Smartbird, Inc | $57M | 12 | Strong Sell |
Peer medians: ROE 8.5% · P/E 19.2x · Gross margin 37.3%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.