SGA

SellSinker

Saga Communications, Inc. · Communication Services · United States · $55M · Avg Vol: $140K/d

Sinker: Weak, expensive and falling. Nothing here to keep it afloat.

26
StockRank
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Quality
26
Value
46
Momentum
40

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P/E (TTM)
—
peers 19.5x
ROE
-5.7%
peers 2.1%
D/E
0.1x
peers 0.7x
Dividend %
8.4%
trailing yield

ABOUT SAGA COMMUNICATIONS, INC.

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Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue114.9M115.5M112.9M107.1M-2.3%103.9M104.5M105.5M-0.7%
EPS1.521.520.55-1.22-39.8%-1.38———
Shares6.1M6.3M6.4M6.3M+3.8%6.4M———
Debt——5.0M5.0M0.0%10.1M———
Equity178.5M170.5M165.9M151.5M-5.3%————
Op CF17.1M15.4M13.8M5.5M-31.7%2.1M———
Inv CF-15.0M-2.5M-6.7M7.1M—————
Fin CF-20.1M-20.1M-17.8M-9.0M—————
Loading 1Y...
PRICE (1Y) · USD-11.3%
8.68.99.29.59.813 Aug3 Sep24 Sep
SMA 50SMA 200

Price checkExperimental
SwingsAverage

Calmer than 71% of stocks we rank over the past year (32% a year).

How this is worked out

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$8.61
RSI (14)
39.4
52-Week Range-28.3% from high
Low $8.01High $12.01

SCORE BREAKDOWN

Quality
26
ROIC
-5.9%15.0
ROE
-5.7%20.9
GP/Assets
6.1%8.7
Op. Margin
-3.4%19.3
FCF/Assets
0.7%23.5
Piotroski
532.6
Int. Cover
-26.2x5.2
D/E Ratio
0.07x69.1
Current Ratio
2.24x65.7
Value
46
P/E (TTM)
—N/A
EV/EBITDA
-46.8x25.0
P/FCF
40.0x18.3
P/B
0.4x94.2
P/S
0.5x82.3
Div Yield
8.4%91.4
Momentum
40
52W High %
72%48.7
RS 6M
-42%14.7
SMA 50/200
0.90x28.2
EPS Rev 4W
0.0%55.1
EPS Rev 12W
—N/A
EPS Improve
+135%72.8
Q Growth
-15%31.9

FUNDAMENTALS

Market Cap
$55M
P/E (Forward)
18.5x
Gross Margin
11.8%

SECTOR PEERS

Closest peers in Communication Services, ranked by industry match, size, and score similarity. Cross-listings of SGA are excluded.

TickerCompanyMkt CapStockRankSignal
SGASaga Communications, Inc.(you)$55M26Sell
MDIAMediaCo Holding Inc.$92M23Sell
FLZHFlash Sports & Media Holdings, Inc.$74M12Strong Sell
XHLDTEN Holdings, Inc.$145M27Sell
CASTFreeCast, Inc.$62M3Strong Sell
FUBOFuboTV Inc.$291M23Sell
IHRTiHeartMedia, Inc.$364M28Sell
SSPThe E.W. Scripps Company$280M15Strong Sell
GTN-AGray Media, Inc.$498M20Sell
CURICuriosityStream Inc.$171M69Buy

Peer medians: ROE 2.1% · P/E 19.5x · Gross margin 54.9%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

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Saga Communications, Inc. (SGA): Stock Score Summary

Saga Communications, Inc. (SGA) has a MoatMap StockRank of 26/100 based on Quality (26/100), Value (46/100), and Momentum (40/100) factor scores. The current signal is SELL.

Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals.

Key Financial Metrics

Price$8.61
Market Cap$55M
P/E (Forward)18.52
Price/Book0.38
Return on Equity-5.7%
Return on Invested Capital-5.9%
Debt/Equity0.07x
Gross Margin11.8%
Operating Margin-3.4%
Revenue Growth-6.5%
Dividend Yield8.4%
Free Cash Flow$1M

Saga Communications, Inc. operates in the Broadcasting industry, part of the Communication Services sector (United States).

Frequently Asked Questions

What is Saga Communications, Inc.’s (SGA) StockRank?
MoatMap’s StockRank for Saga Communications, Inc. (SGA) is 26/100, with a Sell signal. It is a composite of Quality (26), Value (46), and Momentum (40) factor ranks across MoatMap’s universe of 25,000+ stocks.
Does Saga Communications, Inc. have an economic moat?
Saga Communications, Inc. (SGA) has a Quality factor score of 26/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Saga Communications, Inc. a buy, hold, or sell?
MoatMap’s current signal for Saga Communications, Inc. (SGA) is Sell, based on a StockRank of 26/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Saga Communications, Inc. in?
Saga Communications, Inc. (SGA) operates in the Communication Services sector, specifically the Broadcasting industry (United States).