WIX
Hot AirWix.com Ltd. · Technology · Israel · $3.4B cap · $57.0M/day traded
$65.90 -3.6% · close 12 Nov · scored 13 Nov
Hot Air: Strong momentum and nothing else: weak business, rich price.
As of 13 Nov 2026, the MoatMap Score for Wix.com Ltd. (WIX) is 55/100, ranked against 25,000+ stocks in 38 markets (Quality 46, Value 41, Momentum 62, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT WIX.COM LTD.
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Wix.com Ltd. provides a cloud-based web development platform that enables individuals and businesses to create, design, and manage websites. The company's competitive moat is built on its highly intuitive drag-and-drop interface, extensive app ecosystem, and strong brand recognition globally. It is a market leader in the website builder industry, transitioning toward advanced developer tools and enterprise solutions.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 1.4B | 1.6B | 1.8B | 2.0B | 12.8% | 2.1B | 2.3B | 2.5B | 12.1% |
| EPS | -7.33 | 0.58 | 2.49 | 0.91 | 25.3% | -3.43 | 0.58 | 0.85 | -3.2% |
| Shares | 56.3M | 57.2M | 56.1M | 55.0M | -2.3% | 41.8M | — | — | — |
| Debt | 1.1B | 996.3M | 969.9M | 1.6B | 12.0% | 2.0B | — | — | — |
| Equity | -263.2M | -54.5M | -78.8M | -366.0M | — | — | — | — | — |
| Op CF | 37.2M | 248.2M | 497.4M | 582.9M | 150.3% | 421.1M | — | — | — |
| Inv CF | -54.7M | 566.7M | -35.5M | -902.1M | — | — | — | — | — |
| Fin CF | -189.2M | -450.0M | -406.7M | -43.0M | — | — | — | — | — |
No new 52-week low for 19 weeks, 64% above that low, but not back above a rising 50-day average.
The Momentum score still reads 62: it looks back six months, so it has not caught up with this fall.
Swung more than 86% of stocks we rank over the past year (volatility 76% a year).
How this is worked out
The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.
- Still falling: It set a new 52-week low in the last two weeks, after a deep fall.
- Finding a floor (this stock): It fell hard, but has set no new low for more than two weeks.
- Turning up: It has climbed off its low and is back above a rising 50-day average.
- In an uptrend: It is near its 52-week high and above its 200-day average.
- No clear trend: None of the above: no recent deep fall and no steady climb.
- No read yet: Not enough price history yet: it needs a year of trading.
In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.
The exact rules
Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of WIX are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| WIX | Wix.com Ltd.(you) | $3.4B | 55 |
| CLBT | Cellebrite DI Ltd. | $3.0B | 40 |
| RDWR | Radware Ltd. | $1.3B | 64 |
| CGNT | Cognyte Software Ltd. | $721M | 63 |
| CHKP | Check Point Software Technologies Ltd. | $16.2B | 67 |
| ALLT | Allot Ltd. | $441M | 61 |
| NYAX | Nayax Ltd. | $1.8B | 17 |
| ALAR | Alarum Technologies Ltd. | $58M | 48 |
| MNDY | monday.com Ltd. | $4.5B | 65 |
| NICE | NICE Ltd. | $7.1B | 68 |
Peer medians: ROE 3.8% · P/E 24.3x · Gross margin 57.4%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.