ZBRA
Strong BuyPremium GrowerAI neutralZebra Technologies Corporation · Technology · United States · $18.3B cap · $194.5M/day traded
$384.15 -0.6% · close 26 Oct · scored 27 Oct
StockRank down 1.7 since 24 Oct: Value down 3.
Premium Grower: Strong business with the market behind it, priced at a premium.
Report expected 3 Nov: the next-year EPS estimate has risen 7.6% over the last 14 weeks.
As of 27 Oct 2026, MoatMap's StockRank for Zebra Technologies Corporation (ZBRA) is 86/100, ranked against 24,000+ stocks in 35 markets (Quality 58, Value 43, Momentum 84, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Zebra dominates barcode scanners, rugged mobile computers and label printers used in warehouses, retail and healthcare, and recent coverage points to earnings rising about 76% as the hardware upgrade cycle recovers. The business has real switching costs, but it is still cyclical and tied to customer capital budgets, and the valuation already reflects the recovery.
ABOUT ZEBRA TECHNOLOGIES CORPORATION
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Zebra Technologies Corporation provides enterprise asset intelligence solutions, including mobile computing, data capture (barcoding), RFID, and specialty printing products. The company holds a leading market position in rugged mobile devices and barcode technology, which are crucial for operational efficiency across retail, healthcare, manufacturing, and logistics. Zebra is a dominant provider of enterprise visibility solutions, empowering businesses to optimize critical assets and workflows.
FINANCIAL SUMMARY (USD)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | 5.8B | 4.6B | 5.0B | 5.4B | -2.3% | 5.8B | 6.2B | 6.6B | 10.8% |
| EPS | — | 8.86 | 5.75 | 10.25 | 8.24 | -2.4% | 10.91 | 10.96 | 11.60 | 18.6% |
| Shares | — | 51.5M | 51.4M | 51.5M | 49.6M | -3.6% | 47.3M | — | — | — |
| Debt | — | 2.2B | 2.4B | 2.4B | 2.7B | 7.0% | 3.0B | — | — | — |
| Equity | — | 2.7B | 3.0B | 3.6B | 3.6B | 9.5% | — | — | — | — |
| Op CF | — | 488.0M | -4.0M | 1.0B | 917.0M | 23.4% | 979.0M | — | — | — |
| Inv CF | -546.0M | -968.0M | -92.0M | -57.0M | -1.5B | — | — | — | — | — |
| Fin CF | — | 253.0M | 117.0M | -190.0M | -239.0M | — | — | — | — | — |
Above its 200-day average and 2% below its 52-week high.
Swung more than 61% of stocks we rank over the past year (49% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of ZBRA are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| ZBRA | Zebra Technologies Corporation(you) | $18.3B | 86 | Strong Buy |
| HPE | Hewlett Packard Enterprise Company | $75.3B | 89 | Strong Buy |
| UI | Ubiquiti Inc. | $35.6B | 58 | Hold |
| MSI | Motorola Solutions, Inc. | $79.7B | 73 | Buy |
| VSAT | Viasat, Inc. | $8.5B | 56 | Hold |
| DGII | Digi International Inc. | $2.8B | 75 | Buy |
| VISN | Vistance Networks, Inc. | $1.4B | 86 | Strong Buy |
| CIEN | Ciena Corporation | $45.4B | 51 | Hold |
| BDC | Belden Inc. | $4.1B | 62 | Hold |
| VIAV | Viavi Solutions Inc. | $7.5B | 44 | Hold |
Peer medians: ROE 4.8% · P/E 32.3x · Gross margin 52.4%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.