Also trades as FOO.DE, SSFO34.SA.

CRM

Strong BuyFull HouseAI neutral

Salesforce, Inc. · Technology · United States · $195.5B cap · $2.7B/day traded

$233.92 +2.1% · close 12 Oct · scored 14 Oct

Full House: Strong business, sensible price, market agrees. The rare full house.

Read our full research report on CRM (May 2026), free
89
StockRank
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Quality
66
Value
54
Momentum
69

As of 14 Oct 2026, MoatMap's StockRank for Salesforce, Inc. (CRM) is 89/100, ranked against 24,000+ stocks in 35 markets (Quality 66, Value 54, Momentum 69, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
21.0x
peers 29.1x
ROE
19.4%
peers 8.4%
D/E
1.1x
peers 0.2x
Dividend %
0.8%
trailing yield
AI CONVICTION THESIS

Salesforce is the leading customer relationship management software platform, generating substantial free cash flow and returning it through buybacks, with forward earnings estimates up 3.2% over the past month. The debate is whether AI agents expand its market or erode its per-seat pricing, and larger platforms such as Microsoft and Meta are pushing their own agent tools into the same customers. Growth has slowed to high single digits, and the evidence that its agent products are offsetting seat pressure is not yet clear.

ABOUT SALESFORCE, INC.

Read

Salesforce, Inc. is the global leader in cloud-based customer relationship management (CRM) software, offering an integrated platform that empowers businesses across sales, service, marketing, and analytics. The company's formidable competitive moat stems from its extensive ecosystem, high customer switching costs, continuous innovation, and pervasive market penetration, making it an indispensable partner for enterprise digital transformation. Salesforce pioneered the software-as-a-service (SaaS) model and continues to expand its offerings through strategic acquisitions and platform development.

FINANCIAL SUMMARY (USD)

Year2023202420252026CAGRTTM2027E2028EFwd CAGR
Revenue31.4B34.9B37.9B41.5B9.8%43.9B46.3B50.8B10.6%
EPS0.214.256.447.85234.4%10.9310.5010.0413.1%
Shares981.0M971.0M962.0M929.0M-5.3%823.0M———
Debt14.1B12.6B11.4B17.2B6.8%42.4B———
Equity58.4B59.6B61.2B59.1B0.4%————
Op CF7.1B10.2B13.1B15.0B28.2%15.7B———
Inv CF-2.0B-1.3B-3.2B-8.6B—————
Fin CF-3.6B-7.5B-9.4B-8.1B—————
Loading 1Y...
PRICE (1Y) · USD-9.2%
22523524425426431 Aug22 Sep12 Oct
SMA 50SMA 200

Price checkIn an uptrendExperimental

Above its 200-day average and 13% below its 52-week high.

SwingsBumpy

Swung more than 60% of stocks we rank over the past year (48% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$233.92
RSI (14)
50.6
52-Week Range-12.7% from high
Low $146.06High $267.80

SCORE BREAKDOWN

Quality
66
ROIC
13.3%68.6
ROE
19.4%79.1
GP/Assets
30.2%67.8
Op. Margin
21.4%84.3
FCF/Assets
13.1%85.9
Piotroski
780.1
Int. Cover
50.0x84.9
D/E Ratio
1.10x10.8
Current Ratio
0.84x5.9
Value
54
P/E (TTM)
21.0x63.1
EV/EBITDA
17.0x51.8
P/FCF
13.3x77.4
P/B
4.9x32.3
P/S
4.3x38.6
Div Yield
0.8%37.8
Momentum
69
52W High %
87%82.4
RS 6M
22%75.7
SMA 50/200
1.14x77.3
EPS Rev 4W
+0.1%54.1
EPS Rev 12W
+3.3%74.3
EPS Improve
+47%38.3
Q Growth
87%68.2

FUNDAMENTALS

Market Cap
$195.5B
P/E (Forward)
14.3x
Gross Margin
77.3%

SECTOR PEERS

Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of CRM are excluded.

TickerCompanyMkt CapStockRankSignal
CRMSalesforce, Inc.(you)$195.5B89Strong Buy
SAPP34.SASAP SE$242.9B89Strong Buy
S2HO34.SAShopify Inc.$183.6B84Strong Buy
ADP.DEAutomatic Data Processing, Inc.$107.5B90Strong Buy
UT8.DEUber Technologies, Inc.$146.6B80Buy
ADBE34.SAAdobe Inc.$94.7B88Strong Buy
CDS.DECadence Design Systems, Inc.$97.3B74Buy
INTU34.SAIntuit Inc.$81.0B78Buy
D1DG34.SADatadog, Inc.$104.9B72Buy
W1DA34.SAWorkday, Inc.$45.0B92Strong Buy

Peer medians: ROE 8.4% · P/E 29.1x · Gross margin 33.3%

Company Deep Dive

Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.

View Deep Dive

Salesforce, Inc. (CRM): Stock Score Summary

Salesforce, Inc. (CRM) has a MoatMap StockRank of 89/100 based on Quality (66/100), Value (54/100), and Momentum (69/100) factor scores. The current signal is STRONG BUY. Salesforce is the leading customer relationship management software platform, generating substantial free cash flow and returning it through buybacks, with forward earnings estimates up 3.2% over the past month. The debate is whether AI agents expand its market or erode its per-seat pricing, and larger platforms such as Microsoft and Meta are pushing their own agent tools into the same customers. Growth has slowed to high single digits, and the evidence that its agent products are offsetting seat pressure is not yet clear.

Salesforce, Inc. is the global leader in cloud-based customer relationship management (CRM) software, offering an integrated platform that empowers businesses across sales, service, marketing, and analytics. The company's formidable competitive moat stems from its extensive ecosystem, high customer switching costs, continuous innovation, and pervasive market penetration, making it an indispensable partner for enterprise digital transformation. Salesforce pioneered the software-as-a-service (SaaS) model and continues to expand its offerings through strategic acquisitions and platform development.

Key Financial Metrics

Price$233.92
Market Cap$195.5B
P/E (TTM)20.96
P/E (Forward)14.30
Price/Book4.91
Return on Equity19.4%
Return on Invested Capital13.3%
Debt/Equity1.10x
Gross Margin77.3%
Operating Margin21.4%
Revenue Growth10.8%
Dividend Yield0.8%
Free Cash Flow$14.7B

Salesforce, Inc. operates in the Software - Application industry, part of the Technology sector (United States).

Frequently Asked Questions

What is Salesforce, Inc.’s (CRM) StockRank?
MoatMap’s StockRank for Salesforce, Inc. (CRM) is 89/100, with a Strong Buy signal. It is a composite of Quality (66), Value (54), and Momentum (69), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Salesforce, Inc. have an economic moat?
Salesforce, Inc. (CRM) has a Quality factor score of 66/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Salesforce, Inc. a buy, hold, or sell?
MoatMap’s current signal for Salesforce, Inc. (CRM) is Strong Buy, based on a StockRank of 89/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Salesforce, Inc. in?
Salesforce, Inc. (CRM) operates in the Technology sector, specifically the Software - Application industry (United States).