AMZN

Premium Grower

Amazon.com, Inc. · Consumer Cyclical · United States · $2.7T cap · $12.0B/day traded

$267.44 +0.5% · close 12 Nov · scored 13 Nov

Score up 1.7 since 12 Nov.

Premium Grower: Strong business with the market behind it, priced at a premium.

52
Score
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Around its 29 Oct results, analysts raised next year's EPS estimate 2.1%.

Quality
64
Value
20
Momentum
63

As of 13 Nov 2026, the MoatMap Score for Amazon.com, Inc. (AMZN) is 52/100, ranked against 25,000+ stocks in 38 markets (Quality 64, Value 20, Momentum 63, each scored against its sector).

Does the score work? Each tenth of the ranking, tracked monthly. See the record →

P/E (TTM)
21.0x
peers 16.6x
ROE
27.4%
peers 8.2%
D/E
0.5x
peers 0.4x
Dividend %
—
trailing yield

ABOUT AMAZON.COM, INC.

Read

Amazon.com is a diversified e-commerce, cloud computing, digital streaming, and artificial intelligence company, with key segments including online retail, Amazon Web Services (AWS), and advertising. It benefits from immense scale, network effects from its vast customer base and third-party sellers, and a highly efficient logistics infrastructure, with AWS holding a dominant market share in cloud computing. Amazon is a global technology and retail behemoth, consistently innovating and disrupting multiple industries.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue514.0B574.8B638.0B716.9B11.7%797.5B829.1B959.7B15.7%
EPS-0.272.955.667.2957.2%12.3713.0210.8522.0%
Shares10.2B10.4B10.6B10.7B+4.8%10.8B———
Debt140.1B135.6B130.9B153.0B3.0%304.8B———
Equity146.0B201.9B286.0B411.1B41.2%————
Op CF46.8B84.9B115.9B139.5B44.0%168.3B———
Inv CF-37.6B-49.8B-94.3B-142.5B—————
Fin CF9.7B-15.9B-11.8B9.7B—————
PRICE (1Y) · USD+6.3%
2402482562632712 Oct23 Oct12 Nov
SMA 50SMA 200

Price checkIn an uptrendExperimental

Above its 200-day average and 7% below its 52-week high.

SwingsAverage

Calmer than 65% of stocks we rank over the past year (volatility 34% a year).

How this is worked out

The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.

  • Still falling: It set a new 52-week low in the last two weeks, after a deep fall.
  • Finding a floor: It fell hard, but has set no new low for more than two weeks.
  • Turning up: It has climbed off its low and is back above a rising 50-day average.
  • In an uptrend (this stock): It is near its 52-week high and above its 200-day average.
  • No clear trend: None of the above: no recent deep fall and no steady climb.
  • No read yet: Not enough price history yet: it needs a year of trading.

In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.

The exact rules

Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$267.44
RSI (14)
63.7
52-Week Range-6.9% from high
Low $196.00High $287.20

SCORE BREAKDOWN

Quality
64
ROIC
16.6%77.8
ROE
27.4%90.7
GP/Assets
50.1%79.9
Op. Margin
13.9%79.5
FCF/Assets
0.9%27.0
Piotroski
654.7
Int. Cover
43.8x78.9
D/E Ratio
0.50x46.9
Current Ratio
0.99x20.0
Value
20
P/E (TTM)
21.0x38.0
EV/EBITDA
16.3x24.8
P/FCF
347.6x1.9
P/B
4.6x15.8
P/S
3.5x12.7
Div Yield
—N/A
Momentum
63
52W High %
93%86.0
RS 6M
-2%49.9
SMA 50/200
1.04x74.1
EPS Rev 4W
+4.2%95.8
EPS Rev 12W
+5.5%89.4
EPS Improve
-12%13.8
Q Growth
-2%36.4

FUNDAMENTALS

Market Cap
$2.7T
P/E (Forward)
23.8x
Gross Margin
51.4%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of AMZN are excluded.

TickerCompanyMkt CapScore
AMZNAmazon.com, Inc.(you)$2.7T52
DASHDoorDash, Inc.$77.7B44
BABAAlibaba Group Holding Limited$247.9B20
PDDPDD Holdings Inc.$112.5B69
MELIMercadoLibre, Inc.$91.8B39
SESea Limited$45.7B45
EBAYeBay Inc.$54.0B64
4689.TLY Corporation$22.7B46
PRX.JOProsus N.V.$80.4B20
3690.HKMeituan$56.4B26

Peer medians: ROE 8.2% · P/E 16.6x · Gross margin 31.0%

Company Deep Dive

A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.

Request Deep Dive(50 Feathers)

Amazon.com, Inc. (AMZN): Stock Score Summary

Amazon.com, Inc. (AMZN) has a MoatMap Score of 52/100 based on Quality (64/100), Value (20/100), and Momentum (63/100) factor scores.

Amazon.com is a diversified e-commerce, cloud computing, digital streaming, and artificial intelligence company, with key segments including online retail, Amazon Web Services (AWS), and advertising. It benefits from immense scale, network effects from its vast customer base and third-party sellers, and a highly efficient logistics infrastructure, with AWS holding a dominant market share in cloud computing. Amazon is a global technology and retail behemoth, consistently innovating and disrupting multiple industries.

Director dealings

From 2 Jan 2026 to 12 Nov 2026, MoatMap's records hold 41 sales and no purchases of Amazon.com, Inc. (AMZN) shares by its directors. The largest: BEZOS JEFFREY P sold 1,209,649 shares at $286.41 on 3 Aug 2026 (about $346.5M).

  • 2 Nov 2026: Herrington Douglas J sold 1,000 shares at $243.47 (about $243K)
  • 1 Oct 2026: Herrington Douglas J sold 1,000 shares at $251.50 (about $252K)
  • 1 Sep 2026: Herrington Douglas J sold 1,000 shares at $254.77 (about $255K)
  • 24 Aug 2026: Zapolsky David sold 9,258 shares at $259.77 (about $2.4M)
  • 21 Aug 2026: Garman Matthew S sold 14,541 shares at $259.06 (about $3.8M)
AMZN insider filings, last 180 days

Key Financial Metrics

Price$267.44
Market Cap$2.7T
P/E (TTM)20.96
P/E (Forward)23.78
Price/Book4.57
Return on Equity27.4%
Return on Invested Capital16.6%
Debt/Equity0.50x
Gross Margin51.4%
Operating Margin13.9%
Revenue Growth12.1%
Free Cash Flow$7.7B

Amazon.com, Inc. operates in the Internet Retail industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Amazon.com, Inc.’s (AMZN) MoatMap Score?
The MoatMap Score for Amazon.com, Inc. (AMZN) is 52/100. It is a composite of Quality (64), Value (20), and Momentum (63), each scored against its sector. The composite is then ranked across MoatMap’s universe of 25,000+ stocks.
Does Amazon.com, Inc. have an economic moat?
Amazon.com, Inc. (AMZN) has a Quality factor score of 64/100. Quality blends several measures of profitability and financial strength, led by gross profit to assets, return on invested capital and free cash flow to assets. A high score describes the financial record a durable advantage tends to leave; it does not prove a moat.
What sector is Amazon.com, Inc. in?
Amazon.com, Inc. (AMZN) operates in the Consumer Cyclical sector, specifically the Internet Retail industry (United States).