COFS

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ChoiceOne Financial Services, Inc. · Financial Services · United States · $512M cap · $2.9M/day traded

$34.60 +1.0% · close 26 Oct · scored 27 Oct

Full House: Strong business, sensible price, market agrees. The rare full house.

78
StockRank
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Report expected 30 Oct: the next-year EPS estimate has risen 1.1% over the last 14 weeks.

Quality
56
Value
60
Momentum
58

As of 27 Oct 2026, MoatMap's StockRank for ChoiceOne Financial Services, Inc. (COFS) is 78/100, ranked against 24,000+ stocks in 35 markets (Quality 56, Value 60, Momentum 58, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
9.3x
peers 13.0x
ROE
12.0%
peers 9.6%
D/E
0.7x
peers 0.3x
Dividend %
3.4%
trailing yield
AI screening note

ChoiceOne Financial clears the calibrated bar. All three legs are above the floor (Q57 V64 M61) and a buyback retiring 0.33% of shares provides the required corroboration. Nothing adverse is on file: no negative earnings revision and no insider selling. Higher-for-longer rates support net interest margin for a deposit-funded community lender.

The ranks quoted here are from the day it was written; today's Quality, Value and Momentum are the bars above.

ABOUT CHOICEONE FINANCIAL SERVICES, INC.

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ChoiceOne Financial Services is the bank holding company for ChoiceOne Bank, a community bank operating a network of branches in West and Southeastern Michigan. The bank provides comprehensive commercial and consumer banking services, leveraging advanced digital banking platforms to compete with larger national institutions. Its competitive advantage lies in its deep local market penetration, strong agricultural lending expertise, and a highly efficient operating model.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue81.4M80.8M92.4M161.7M25.7%169.9M174.9M181.4M5.9%
EPS3.152.823.272.02-13.8%3.672.012.040.6%
Shares7.5M7.5M9.0M15.0M+99.6%15.0M———
Debt85.3M235.5M210.8M313.5M54.3%344.3M———
Equity168.9M195.6M260.4M465.4M40.2%————
Op CF44.3M46.3M47.1M31.8M-10.5%59.1M———
Inv CF-89.8M-181.2M-96.3M106.7M—————
Fin CF57.5M146.4M90.6M-147.3M—————
Loading 1Y...
PRICE (1Y) · USD+2.4%
32.232.833.434.034.615 Sep6 Oct26 Oct
SMA 50SMA 200

Price checkIn an uptrendExperimental

Above its 200-day average and 1% below its 52-week high.

SwingsCalm

Calmer than 79% of stocks we rank over the past year (27% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$34.60
RSI (14)
66.1
52-Week Range-0.9% from high
Low $26.17High $34.90

SCORE BREAKDOWN

Quality
56
ROIC (ROA)
1.2%*44.8
ROE
12.0%58.9
GP/Assets
3.9%N/A
Op. Margin
41.8%62.9
FCF/Assets
1.2%N/A
Piotroski
567.0
Int. Cover
—50.0
D/E Ratio
0.67xN/A
Current Ratio
bankN/A
Value
60
P/E (TTM)
9.3x70.4
EV/EBITDA
bankN/A
P/FCF
10.0xN/A
P/B
1.1x57.4
P/S
3.0x52.5
Div Yield
3.4%51.6
Momentum
58
52W High %
99%94.1
RS 6M
10%78.0
SMA 50/200
1.07x69.6
EPS Rev 4W
-0.5%22.4
EPS Rev 12W
+1.1%56.5
EPS Improve
+1%22.7
Q Growth
-8%20.5

FUNDAMENTALS

Market Cap
$512M
P/E (Forward)
9.2x
Gross Margin
—

SECTOR PEERS

Closest peers in Financial Services, ranked by industry match, size, and score similarity. Cross-listings of COFS are excluded.

TickerCompanyMkt CapStockRankSignal
COFSChoiceOne Financial Services, Inc.(you)$512M78Buy
FRBAFirst Bank$480M78Buy
WTBAWest Bancorporation, Inc.$519M76Buy
CZNCCitizens & Northern Corporation$498M79Buy
BSVNBank7 Corp.$558M77Buy
BWFGBankwell Financial Group, Inc.$536M74Buy
PLBCPlumas Bancorp$439M80Buy
MVBFMVB Financial Corp.$388M77Buy
UNTYUnity Bancorp, Inc.$585M74Buy
CIVBCivista Bancshares, Inc.$586M82Strong Buy

Peer medians: ROE 9.6% · P/E 13.0x · Gross margin 75.4%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

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ChoiceOne Financial Services, Inc. (COFS): Stock Score Summary

ChoiceOne Financial Services, Inc. (COFS) has a MoatMap StockRank of 78/100 based on Quality (56/100), Value (60/100), and Momentum (58/100) factor scores. The current signal is BUY. ChoiceOne Financial clears the calibrated bar. All three legs are above the floor (Q57 V64 M61) and a buyback retiring 0.33% of shares provides the required corroboration. Nothing adverse is on file: no negative earnings revision and no insider selling. Higher-for-longer rates support net interest margin for a deposit-funded community lender.

ChoiceOne Financial Services is the bank holding company for ChoiceOne Bank, a community bank operating a network of branches in West and Southeastern Michigan. The bank provides comprehensive commercial and consumer banking services, leveraging advanced digital banking platforms to compete with larger national institutions. Its competitive advantage lies in its deep local market penetration, strong agricultural lending expertise, and a highly efficient operating model.

Key Financial Metrics

Price$34.60
Market Cap$512M
P/E (TTM)9.34
P/E (Forward)9.20
Price/Book1.06
Return on Equity12.0%
Debt/Equity0.67x
Operating Margin41.8%
Revenue Growth-2.6%
Dividend Yield3.4%
Free Cash Flow$51M

ChoiceOne Financial Services, Inc. operates in the Banks - Regional industry, part of the Financial Services sector (United States).

Frequently Asked Questions

What is ChoiceOne Financial Services, Inc.’s (COFS) StockRank?
MoatMap’s StockRank for ChoiceOne Financial Services, Inc. (COFS) is 78/100, with a Buy signal. It is a composite of Quality (56), Value (60), and Momentum (58), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does ChoiceOne Financial Services, Inc. have an economic moat?
ChoiceOne Financial Services, Inc. (COFS) has a Quality factor score of 56/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is ChoiceOne Financial Services, Inc. a buy, hold, or sell?
MoatMap’s current signal for ChoiceOne Financial Services, Inc. (COFS) is Buy, based on a StockRank of 78/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is ChoiceOne Financial Services, Inc. in?
ChoiceOne Financial Services, Inc. (COFS) operates in the Financial Services sector, specifically the Banks - Regional industry (United States).